Branding & marketing consultancySince 2000
Transforming information into insight
We work with blue-chip clients across North America to uncover unique, business-building insights that drive branding, marketing and innovation.
Experience with
- Kellogg’s
- Direct Energy
- IBM
- Apple
- GE
- TD
- KFC
- Bridgepoint Health
About us
Strategy is the first act of creativity.
Founded by Clive Veroni in 2000, Leap is a branding and marketing consultancy built on one simple idea: strategy is the first act of creativity.
Many believe marketing begins with strategy and then moves to creative. We believe that without creative strategy, whatever follows doesn’t matter. Our aim is to deliver the most creative strategic solutions to clients’ business challenges — by uncovering original and actionable insights.
Creative solutions require creative minds. We bring decades of experience working in creative environments, which allows us to look at the same information as everyone else, but see something different.
“Leap helped us take a 100-year-old brand and unearth key insights about the value and power of the brand — and how to make it relevant to a whole new generation of users. As a result, that business is growing both net sales and market share at a significant rate.”
What we do
Brand positioning & marketing strategy
At the core of what we do is developing brand positionings and marketing strategies. Assignments have included:
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Energy · Start-up
California solar start-up
Branding and marketing that led to two successful rounds of venture capital financing and eventual acquisition by one of the world’s largest solar providers.
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Consumer packaged goods
Kellogg’s USA
New insights into a hundred-year-old brand that led to significant growth in both net sales and market share.
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Healthcare
Bridgepoint Health
Rebranding Toronto’s Riverdale Hospital as Bridgepoint Health — helping halt its planned closure and leading to major new investment, redevelopment and growth.
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Energy
Direct Energy
The North American brand positioning for one of the largest energy providers on the continent.
“Leap led us through a robust development process that resulted in a powerful brand positioning for Direct Energy — one that resonated extremely well with employees and customers, and was statistically validated with overwhelmingly positive results.”
Additional services
Support beyond strategy
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Market research
Planning, managing and executing market research, especially qualitative research.
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Staffing & structure
Advising on the staffing and structure of marketing departments; hiring, training and oversight.
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Agency search
Running agency searches across creative, digital, media and public relations.
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Creative execution
A full suite of creative services, including naming, identity design, websites, advertising, digital campaigns and public relations.
How we do it
A three-phase evolution
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01
Information
Data gathering that focuses on “What’s happening?”
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02
Understanding
Analysis that focuses on “Why is it happening?”
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03
Insight
Creative synthesis that asks the question “So what?”
Knowing what’s going on in your business, and why, is just the beginning. The challenge comes in answering the “So what?” question. What do we do with the information? How do we turn it into actionable insight?
That’s where Leap comes in. Beginning with comprehensive data gathering and robust analysis, we uncover original insights that will drive your business forward.
“Clive is one of the best marketers I have ever had the pleasure to work with. Everyone says they are strategic — Clive really is. He is insightful and has an uncanny knack for simplifying problems and developing targeted solutions. I’ve worked with Clive in both established corporate settings and Silicon Valley start-ups. Any business that retains him will benefit enormously from his expertise.”
About Clive
Clive Veroni
After abandoning his PhD studies in Renaissance English Literature, Clive made the jump from the sublime to the ridiculous and landed a job in advertising. Or perhaps it was not so ridiculous.
After six short years in the ad business, he opened his own agency. Six years after that, he and his partners sold the firm to Omnicom, one of the world’s largest agency holding companies. Along the way he worked with some of the best-known global brands — from IBM to Apple, Kellogg’s to Becks, GE to TD to KFC, plus dozens more.
Then he made one more crazy jump and opened Leap Consulting. Today he advises clients across North America on marketing strategy, brand positioning, product innovation and market research by uncovering unique and actionable insights about their brands.
Read more
Not wanting to waste all those years of English Lit studies, Clive wrote a book on marketing and politics, Spin: How Politics Has the Power to Turn Marketing on Its Head, a finalist for the prestigious National Business Book Award.
He has since become a frequent television and radio commentator on politics and business, and his writing has appeared in The Globe and Mail, The Hill Times and the Literary Review of Canada. Clive is also a sought-after speaker, having lectured at the Conference Board of Canada, the University of Toronto and the Rotman School of Management, among others.
Clive was born in Cape Town, South Africa. At fifteen he moved to Toronto, to escape the oppressiveness of apartheid and South Africa’s unrelievedly balmy weather.
Publications
Spin
Politics and Marketing in a Divided Age
Finalist · National Business Book Award
Contact
Let’s find the insight.
Tell us about your brand and the challenge you’re facing.
416-562-2726